Earth-Friendly Fabric
Traceability
Our clothes are fully traceable from the bale of cotton to the final product. Our integrated supply chain is geared to produce in a sustainable, responsible and transparent manner, allowing full traceability from fiber to finished product. We use the UN Sustainable Development Goals as our guide and strive to uphold the highest level of ethical and environmentally responsible business practices.
100% USA Cotton
Not only is cotton USA of superior quality and durability, but it also follows industry leading standards of sustainability. Cotton USA farmers grow cotton on family owned farms, passed down through generations. They take pride in growing the highest caliber of cotton and leaving the land better than they found it. Cotton USA has the strictest government enforced regulations which means that farmers are held to peak standards. Every year, the US cotton industry seeks to improve its standards and reduce its environmental effects. Future goals include reducing energy usage by 15%, increasing water usage efficiency by 18%, and cutting greenhouse gas emissions by 39%. The US cotton industry was the first to test 100% of its bales––which means total transparency. Cotton USA farmers consistently improve their technology and techniques for a cleaner cotton and a better future.
Recycled Fabric
Scrap fabric from production are used to generate energy that powers the factory.
Natural, Non-Toxic Dyes
Our Natural Dyes are made with 100% traceable mineral dyes, these eco-friendly dyes are not only stunning, but they’re natural and biodegradable. Natural dyes are an excellent alternative to the petroleum-based dyes that dominate the fashion industry and, we believe, are a solid investment in the future. All of our mineral dyes are GOTS V approved and free of toxic heavy metals making them safe for workers and wearers alike. Plus, they can be processed at lower temperatures, which saves on water and energy use in manufacturing.